This review dives into the Cantu Maximum Hold Gel, specifically examining its performance on type 4 natural hair. We'll explore the product's texture, scent, and application process, detailing the experience from initial application to the final results. Expect an honest assessment of the gel's hold, definition capabilities, and its impact on different curl patterns within the type 4 spectrum, including both looser (4a) and tighter (4b/4c) curls. We'll also address concerns like frizz and flaking, providing a comprehensive overview to help you determine if this gel is the right fit for your hair type.Our in-depth analysis will cover the pros and cons, offering a realistic perspective on the Cantu Maximum Hold Gel's efficacy. We’ll discuss whether the "maximum hold" claim aligns with real-world results, considering its performance on various curl types and the impact of techniques like shingling. Ultimately, this review aims to give you a clear understanding of this product's strengths and weaknesses to aid your decision-making process when choosing a styling gel for your natural hair journey.
Pros And Cons
- Felt nice on hair
- Provided some definition
- Soft hold, hair not crispy
- Defined ends of hair
- Good definition in some curl patterns (4a/4b)
- Did not flake excessively
- Smell reminiscent of bathroom air freshener
- Medium hold, not maximum
- Caused frizz in some areas, especially at the roots and in 4b/4c hair
- Did not provide definition in all areas (especially frizzy areas)
- Some small flakes present at the end
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First Impressions and Application
Upon first inspection, the Cantu Maximum Hold Gel presented as a clear, jelly-like substance, which was a bit unexpected given its inclusion of Jamaican Black Castor Oil. The scent, while pleasant to some, reminded me more of a bathroom air freshener – a somewhat unique fragrance.

Application was straightforward. I sectioned my hair into four parts, prepped it with warm water, and then applied the gel. Initially, the gel felt nice on my hair, a smooth application that was easy to work with. I used my tangle teezer brush to distribute the gel and enhance definition.

Immediate Results and Texture
As I applied the gel, a noticeable change occurred. The gel mixed with the existing products in my hair, turning a milky white color. This initially concerned me, as I’ve seen white residue lead to flaking in other videos. Thankfully, this wasn’t the case with this product.

The definition provided was moderate. While not perfect, resulting in some frizz, additional product did improve the definition, creating nicely defined coils in some sections. The hold felt more like a medium hold than the advertised 'maximum hold'.

Defining Coils and Addressing Frizz
To combat frizz, especially at the roots, I employed the 'shingling' technique, applying the gel in small sections. This approach significantly improved definition. I found that the gel's thickness in the jar didn’t translate to maximum hold on my hair. It was thicker than expected, but still a bit runny
The results varied depending on the curl pattern. The gel worked exceptionally well on my looser curls (4a), yielding excellent definition. However, my tighter, 4b/4c curls still exhibited noticeable frizz, despite the shingling technique. The roots in particular were difficult to control.
Final Results and Overall Impressions
Overall, the Cantu Maximum Hold Gel delivered mixed results. While it provided decent definition and softness, especially on looser curl types, frizz remained an issue, particularly at the roots and on tighter curls. The definition was good, especially on the ends, but not as good at the roots.

Flaking wasn’t a major problem, contrary to my initial fears. A few minor flakes appeared at the end, but they were barely noticeable. Considering the price and the varying results across different curl types, it's a decent gel but not necessarily a 'maximum hold' product as advertised.