Finding the perfect volumizing hair product can be a frustrating quest. With countless options flooding the market, choosing the right one often feels like a gamble. This comprehensive review cuts through the confusion, offering a detailed comparison of five leading volumizing products: Color Wow, Amama, Pureology, Caviar, and Tres. We subjected each product to rigorous testing, going beyond simple application and assessing performance across various real-world scenarios.Our meticulous testing process involved five identical mannequin heads, ensuring consistent conditions for a fair comparison. We evaluated initial volume, longevity over 24 hours including simulated daily wear and tear, and resistance to humidity. We even considered texture, assessing the feel of each product to determine if it left the hair feeling heavy or unnatural. This rigorous evaluation allows us to confidently recommend the best volumizing products based on verifiable results, not just marketing claims.
Read more: Tresemme Hair Gel: Top 10 Best Picks
Testing Methodology: Ensuring Fair Comparisons
To ensure a fair and accurate comparison, five identical mannequin heads were used, each with a similar haircut. The same amount of shampoo and conditioner was used on each head, and they were washed twice to remove any impurities. Each head was towel-dried before product application.
A consistent amount of each volumizing product was measured and applied to each head, followed by combing to distribute the product evenly from roots to ends. The same hairdryer, round brush, and blow-drying technique were used for all heads to maintain consistency.
Initial Volume Results: Immediate Impact
After blow-drying and styling, the initial volume results varied across the products. The Color Wow and Amama products demonstrated impressive volume, creating significant lift on both the sides and top of the heads.


The Pureology product provided decent volume, while the Caviar product, despite being a frequently recommended mousse, performed less impressively in comparison. The Tres product, surprisingly, yielded significant volume, exceeding expectations for a drugstore brand.


Longevity Test: Volume Over Time
To assess longevity, the mannequin heads were subjected to a 24-hour test, simulating real-world wear and tear. For the first eight hours, the hair was repeatedly manipulated to mimic daily handling, introducing oils from the hands.

After eight hours of manipulation, the heads were left undisturbed for 16 hours. Photos were taken at the start, after eight hours, and after the 24-hour period, including a restyling attempt. This provided insights into how well each product retained volume throughout the day.
Humidity Test: Withstanding the Elements
A humidity test was conducted by placing the mannequin heads in a humid bathroom environment for 30 minutes. This assessed how well the products maintained volume under humid conditions.
The results revealed varying degrees of humidity resistance. Some products maintained a reasonable level of volume, while others suffered more significant volume loss. This test highlighted the products’ ability to withstand environmental factors.
Texture and Feel: A Subjective Assessment
The reviewer's wife assessed the texture of each product on a scale of 1-10, with 1 being no product feel and 10 being excessively heavy or unpleasant. The results indicated that there wasn't a significant difference in texture between the products.
The texture is a factor to consider, however, it shouldn't be the sole determinant when choosing a volumizing product. Overall, most products created a subtle, noticeable texture, but the differences were minor.
Overall Conclusion and Product Rankings
Considering initial volume, longevity, and humidity resistance, the Color Wow consistently performed exceptionally well, retaining impressive volume throughout the testing period. The Tres product was a surprising performer, offering great initial volume for its price point, although humidity resistance was a slight weakness.

The Amama and Pureology products delivered respectable volume, while the Caviar product, despite its reputation, showed less impressive performance compared to its competitors. The Color Wow ultimately stands out as the top performer, balancing volume, longevity, and humidity resistance.