This article details a daring DIY hair bleaching experiment, documenting the process of simultaneously bleaching both new roots and previously bleached hair using an unconventional, massage-application method. The author eschews traditional sectioning techniques in favor of a more comfortable and familiar approach, acknowledging the risks involved with the diverse hair conditions present – virgin brown roots, an orange section from a previous dye, and bleached ends with purple dye. The experiment utilizes L'Oréal Paris Feria Hyper Platinum bleach and tracks the process from application to toning and conditioning.The journey is fraught with both successes and unexpected results. The author candidly shares the challenges encountered, including eye irritation during bleaching and the unexpected bluish tint from the toning conditioner. Ultimately, the experiment yields a two-toned platinum blonde and yellow result, showcasing a surprising level of hair health preservation despite the aggressive treatment. The article concludes with a personal assessment of the process, its cost-effectiveness, and a recommendation for those comfortable with the inherent uncertainties of at-home bleaching.
Pros And Cons
- Lightens hair
- Milder on scalp than Manic Panic
- Easy to use
- Results in yellow hair
- Doesn't fully lighten to platinum in one application
- Nice smell
- Thick consistency, easy to apply
- More blue than purple
- Didn't tone yellow hair to platinum, resulted in bluish highlights
- Satisfying lather
- Improved hair color
- Treated hair, making it feel nice
- Improved hair condition
- Shiny hair
Read more: Bleaching My Hair Using Clairol KaleidoColors: A Personal Journey
The Experiment Begins: A Risky Venture
I embarked on a daring hair experiment: bleaching my roots and previously bleached hair simultaneously, without the usual sectioning techniques. This unconventional approach was inspired by my usual 'massage-in' technique with hair dye, a method I felt more comfortable with than precise sectioning. My hair's condition was diverse; virgin brown roots, an orangey section from a previous dye job, and bleached ends with permanent purple dye. The results were uncertain, but I was willing to embrace the potential mishaps.
I chose L'Oréal Paris Feria Hyper Platinum for this experiment. While the box promised impressive results, I was well aware that such promises rarely match reality. My hair hadn't been washed in a few days, and the natural oils were intended to protect my scalp during the bleaching process.
The Bleaching Process: A Massage-In Method
Following my usual method, I applied the bleach using a massage technique. This involved thoroughly applying the mixture throughout my hair. Brad Mondo's advice to avoid the roots first was ignored; I felt it was essential to lighten the roots to match the existing bleached sections. The process produced a noticeable stinging sensation in my eyes, a common experience with bleach.
The mixture had a creamy consistency. I carefully monitored the application process using a small mirror to check the back of my hair. I let the bleach sit for 20 minutes, then assessed the color change. After another 20 minutes, for a total of 40 minutes, the bleach was thoroughly rinsed.
Toning and Conditioning: Repairing the Damage
The initial results were a vibrant yellow hue. To tone down the yellow, I applied a purple conditioner as instructed. However, the conditioner had a more bluish tint than anticipated, resulting in some bluish highlights, which I found less desirable.

Unsatisfied, I used a vanilla purple shampoo to further adjust the tone. Following this, I applied a deep conditioning treatment, Bulge Unique Bold Plex Bond Restore Treatment, to repair the damage from the bleaching process. I let the conditioner sit for an extended period to ensure thorough treatment.
Final Results and Conclusion
The final outcome was a two-toned effect: a platinum blonde in the highlighted areas and a mild yellow in the rest of my hair. The condition of my hair, surprisingly, remained quite good. I attribute this to the pre-treatment oil and the deep conditioning treatment. While there was a minor level of dryness, no significant breakage occurred.
Overall, despite the unexpected bluish undertones, I was pleased with the result. The experiment proved manageable, cost-effective, and relatively gentle on my scalp compared to previous bleaching experiences. This DIY approach, though slightly unpredictable, yielded a satisfactory result, and I’d recommend it to those willing to embrace the adventure of at-home bleaching.